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Direct Farm: what if there was another way?

Have you ever wondered about the story behind the coffee you drink every day?
This is what got us started.

Do you know that even if coffee is the 2nd most consumed beverage in the world, times are tough for the coffee growers? Maybe you’ve heard that most beans are roasted away from their homeland – but do you know that this means lower revenue for the farmers to reinvest in quality, working and living conditions? Most of them cannot afford the ethical labels that we, consumers, are told to love and trust. Worst for us: those don’t always guarantee quality, and while we coffee lovers pay more, farmers earn a little.

Frustrating, isn’t? Cheer up, here’s the good news: the coffee industry is starting to change. And our small team of four wants to be part of it, to do the right thing for everyone – the farmers and for you. We don’t pretend that we want to solve the world’s problems, but a small stone thrown at the water can form long wave motions. We like to believe that we are that stone.

Bye-bye fuzzy labels and fancy promises, we’ve found a simple way to make it happen and we’ve called it Direct Farm. Everything we do is in service of our mission, from how we source our coffees to how we deliver them to you – each step shall make things better. Below you can see what we already do to make it happen (and how you help us in our quest!).

Our model in detail